Emerging Analytics of Culture

Culture is everywhere - it is such as powerful force that can explain people's behaviors and actions. An example is organisational culture.

In a study conducted and published in Harvard Business Review, it utilised big-data processing to explore what they referred to as "digital traces" of culture in electronic communications such as emails, Slack messages, and Glassdoor reviews.

https://hbr.org/2020/01/the-new-analytics-of-culture

The focus in this report has been on language employees use in these communications - using the power of data analytics - to measure how culture can influence their thoughts and behaviors at work.

We can also help you in managing and making sense of your big data! So please don't hesitate to reach out.